Elmo says, "Who wants to die?"

From Local 6, a TV news station in Dallas, Texas:

A mother in Dallas is one of several parents complaining about a new interactive book for toddlers in which Sesame Street character Elmo asks "who wants to die?" according to a Local 6 News report.

We bought this exact same potty training book for our 2 year old, but on our copy Elmo just asks, "Who wants to go potty?" Why? Why couldn't we get the morbid, creepy version? My children would have loved it.