A coffin full of books
From Media Buyer Planner:
Publishers of Robert McCammon's book, They Thirst, promoted the first Italian edition with a ceremony in which a street team carried a coffin full of books through downtown Rome, handing out a "coupon" for a free coffin to onlookers, to be used in the event of death by vampire, Adrants writes. The stunt was pulled off by guerrigliamarketing.it.Question: I posted this because: a) I'm going to steal this idea when I publish my vampire novel. b) Rome is beautiful this time of year. c) I'm a fan of Robert McCammon. d) I'll take any opportunity I get to post a photo of a pretty Italian woman standing over a coffin. Answer: e) all of the above.